Oscar Palacio
Chief Marketing Officer (CMO) @Innovo Labs Consulting
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WORK HISTORY
Chief Marketing Officer (CMO) @Innovo Labs Consulting
Led strategic growth across a portfolio of hotels, restaurants, and wellness brands, managing multimillion-dollar marketing budgets and revenue targets. Designed and executed go-to-market strategies that strengthened brand equity and increased customer acquisition by 20% YoY. Directed integrated marketing campaigns, including SEO, SEM, social media, email, and paid media, boosting engagement, retention, and long-term loyalty. Partnered with sales and operations teams to align marketing efforts with business KPIs, improving lead conversion and customer retention. Conducted market research and competitor analysis to identify opportunities, risks, and emerging trends, informing executive decision-making. Managed and mentored a cross-functional marketing team, fostering innovation and collaboration. Established strategic partnerships with agencies, vendors, and media outlets to maximize brand visibility. Represented the company at industry events, strengthening corporate reputation, and implemented data-driven performance tracking to continuously refine strategies and maximize ROI.
EDUCATION
Brock University
Bachelor of Science
Asuntos Digitales
Marketing and Strategy Management
University of Toronto
MHSc
ABOUT OSCAR PALACIO
Strategic marketing and business leader with 8+ years of experience in consulting…
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