Orlagh Shanks

WORK HISTORY

EDUCATION

ABOUT ORLAGH SHANKS

Graduated in July 2019 from Liverpool John Moores University with a first class degree in Business with Public Relations and received the Kenyon\'s Award for Outstanding Public Relations Student, finishing top of my year. After graduating, I was able to move to New York City where I spent a year working for Moody\'s Analytics in the Financial District of Manhattan in an Influencer Marketing Associate role. Upon commencing my time in New York, I was able to continue in my role back in the UK until starting a new role with The Goat Agency in March 2021. The Goat Agency allowed me to gain experience working on influencer campaigns across Europe and Australia on brands such as Amazon Prime Video, Uber Eats, UNiDAYS and more, building connections with influencers and agents and learning the ins and outs of content that performs incredibly well on TikTok, YouTube and Instagram. Following the Goat Agency, I spent a few months at Student Beans leading their student influencer marketing network before returning to my placement company Coty to work on the Gucci and Burberry Beauty brands. In my role at Coty I look after influencer partnerships on fragrance and makeup for both the Gucci and Burberry brands as well as public relations - gaining press coverage and working on editorial content - and events. Between July 2017 and July 2018, I carried out my placement year with Coty in London, working as the PR & Influencer Marketing Assistant across the Coty Luxury brands. These brands included Tiffany & Co, Gucci, Marc Jacobs, Calvin Klein, Chloe, Burberry and Hugo Boss among many others. During my placement year I kept up with my online blog (orlaghclaire.com) and was named the UK\'s Best PR Student Blogger for that year (2018). Again, during my final year of university, along with my studies, I upped my blogging to three times per week and was awarded the title for the second year running (2019). Venturing out from written word, I now run my own podcast show The Orlagh Claire Podcast and have a travel YouTube platform (Orlagh Claire Travel) that I enjoy creating content for in my spare time. Aside from being on social media, you\'ll probably find me reading as I\'ve just completed my challenge of reading 100 books in 2022. If you\'re in search of a book recommendation, don\'t hesitate to reach out!