Oonagh Mallinder
Head of Content @Red Savannah Ltd
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WORK HISTORY
Head of Content @Red Savannah Ltd
Overseeing all Red Savannah website content and client-facing documentation loaded in the company’s CMS. Key responsibility areas include:• Production of new content for the Red Savannah website including SEO enhanced destination landing pages, blog articles, descriptive hotel copy, and suggested itineraries. Content production includes copywriting, image sourcing, and creation of web pages using the Sitecore platform.• Development and launch of new destinations for Red Savannah, with associated website content work.• Employment of AI prompt engineering for targeted keyword research and other SEO initiatives.• Liaison with Marketing Director and Head of Digital Marketing to provide material and ensure cohesion of digital marketing campaigns, print and press advertising, PR activity, and press trips.• Mentoring and managing Red Savannah’s Website Content Executive (direct report)• Ad hoc quality control checks of website and client-facing CMS content produced by other Red Savannah team members to ensure quality, accuracy, and consistency of brand voice.
EDUCATION
The Broxbourne School
A Levels
Exeter University
BA
SKILLS
ABOUT OONAGH MALLINDER
I’m a senior travel content and product specialist with over a decade of experience shaping content, strategy, and storytelling for leading tour operators and luxury travel brands. My background spans content management, SEO-led copywriting, CMS ownership, product development, and cross-channel marketing. My expertise in both product and content allows me to be versatile in any role, and has provided me with a broad understanding of how impactful travel content is created, delivered, and optimised. I specialise in producing high-performing destination pages, itineraries, blogs, and brand stories that inspire travellers and support digital growth. I’m also experienced in developing new destinations, collaborating with marketing and PR teams, and ensuring content quality and tone of voice across large CMS environments. My global travel experience and extensive product knowledge fully equips me for Product Manager and Content Manager roles in a wide range of travel industry settings.
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