Onur Cinar
Digital Excellence Manager for Agricultural Solutions Emea West @BASF
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WORK HISTORY
Digital Excellence Manager for Agricultural Solutions Emea West @BASF
Driving digital transformation across multiple countries to elevate commercial performance and customer experience.Highlights:AI & Analytics: Leading pilots in various markets on data-driven sales, e-sales operations, and AI usage.Customer Experience: Leading journey mapping workshops and supporting CX initiatives across the countries in the region.(Certified Customer Journey Practitioner)Data & Insights: Established data quality processes and streamlined competitor insights to boost efficiency and forecasting.Community & Collaboration: Built communities and engaging employees across the region to increase the user adoption of various business tools including CRM and reporting tools.Change Management: Partnering with senior leadership on a daily basis to drive strategic change initiatives, ensuring alignment, adoption, and sustained impact across markets.
EDUCATION
Kocaeli University
Bachelour, Radio television and filming
Galatasaray University
Master’s Degree, Communication Strategies and PR
Ghent University
Exchange Student, Mass Media and Communication
University of Warwick - Warwick Business School
Global Online MBA, Business Administration and Management, General
SKILLS
ABOUT ONUR CINAR
As an innovative, self-driven, and digitally savvy professional, I currently serve as a Commercial and Digital Excellence Manager for BASF, overseeing operations in the EMEA West Region. My international work experiences in Germany, the United Kingdom, Hungary, Slovakia, and Turkey have provided me with valuable insights into intercultural dynamics. Alongside my role, I am also pursuing an MBA, further enhancing my skill set. Additionally, I contributed insights as a member of the Shadow Board for BASF Agricultural Solutions in EMEA, collaborating closely with the executive leadership team.
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