James Parr
Digital Marketing Director @Green Thumb Nurseries - Socal Garden Centers
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WORK HISTORY
Digital Marketing Director @Green Thumb Nurseries - Socal Garden Centers
Lake Forest, CA, US
Develops digital marketing strategy, budgets and execution **Manages Facebook Ads, Google Ads, Waze, Nextdoor, Reddit, Pinterest & Twitter advertising campaigns **Built and manages company website / SEO **Designed company logo and brand **Executes community building and growth hacking campaigns **Launched landscape design service ad sales funnel - generates high six figures annually **Launched sod ad sales funnel - generates high six figures annually-Drives consistent growth to sales, online follower base & online engagement - company performance at record high sales for 3 years in a row currently-Manages online brand presence **Maintains company\'s five location\'s social media networks: Facebook, Instagram, YouTube, Twitter, TikTok, Pinterest **Successfully grew local Facebook and Instagram followers by more than & in 7 years - these accounts currently reach over 130 million people each year **Launched Gardeners Facebook Group and grew it to members in 2 years **Collected local homeowner email contacts from ad funnels, collected 7,500 sms text promotions contacts from ad funnels, annual website traffic grown to over annual website traffic to hundreds of thousands of views on our newly launched YouTube channel and hundreds of thousands of monthly views on our newly launched Pinterest account as well.**Curates viral content (46 viral videos have reached more than 200 million and have a combined count of over 2 million shares)-Produces original video content for Facebook, Instagram, YouTube, Twitter, TikTok-Manages content calendar and recruits writing staff for weekly garden blog and newsletter-Launched and manages Green Thumb plant library database of over plants
EDUCATION
California State University, Fullerton
Bachelor's Degree, Business Administration: Marketing & Entrepreneurship
Upland High School
High School, AP Statistics, AP Economics & Government, AP Calculus
ABOUT JAMES PARR
BA in both Marketing & Entrepreneurship. Senior-level Digital Marketing Expert.Specialties: Combines digital marketing strategy, eCommerce optimization, search engine optimization, social media strategy, mobile & digital advertising, website design, brand development and management expertise with customer relationship management, creativity and content creation to help businesses expand. In my career, I\'ve curated viral videos with more than 18 million collective views, grown Instagram & Facebook communities by more than fans & followers, and developed new revenue streams with eCommerce platform implementation that have increased total sales by a wide margin year after year. My skill set extends beyond core marketing expertise-I also excel in graphic design, web design, photography, video production, journalism, growth hacking and more.Interested in contacting me?Phone:(90••••••76Email: o••••••••@gmail.com
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