Oloye A.

Marketing Automation & Webops Specialist @SignVideo

London, GB

Systems Thinker → Brand BuilderFor 15+ years, I’ve helped companies improve clarity, efficiency, and growth — from financial institutions to service businesses and founders.Today, I help professionals and early-stage founders build personal brand systems that work harder than they do.Led end-to-end mapping of the Marketing-to-Sales lead journey, aligning data across web forms, social, events, and email campaigns.Designed and maintained Jira structures across Departmental Initiatives → Campaign Epics → Execution Stories, enabling scalable work tracking.Created custom analytics dashboards and managed exports from GA4, Klaviyo, and internal tools to measure lead performance and handoff success.Collaborated cross-functionally with WebOps, Social, Events, Videography, and Customer Success to unify processes and improve campaign tracking.Managed stakeholder workshops to extract key needs, pain points, and metrics at each stage of the funnel.Built Lucidchart journey maps and housed all project documentation in Confluence for transparency and continuity.Supported GDPR-compliant form and video updates for NHS and SignVideo platforms.Owned process documentation and created knowledge systems for onboarding, automation requests, and marketing QA/testing flows.Acted as bridge between technical implementation (web forms, automations, video embed) and strategic marketing alignment.

Babcock University, Ilishan-Remo, Nigeria

Bachelor of Business Administration - BBA, Business administration and marketing

University of South Wales

Master's degree, International Business