Olly Wilson

Marketing Consultant @Sip Media

Leeds, GB

Content Strategy & Planning:Developed and executed a content strategy aligned with key objectives, incorporating seasonal themes, engagement tactics, and consistent visual branding- Graphic Design & Brand Assets:Created a suite of custom Canva templates to ensure consistency and efficiency across posts, reels, and story graphics- Feed Management:Maintained a visually cohesive and regularly updated Instagram feed, posting engaging content tailored to the audience’s interests and platform trends- Data-Driven Optimisation:Regularly analysed Instagram Insights to track growth, reach, and engagement. Used these metrics to adapt posting times, content formats, and campaign approaches for maximum impact- Team Leadership:Recruited and managed a team of student interns, providing creative guidance, feedback, and opportunities to take ownership of projects and campaigns- Campaign Execution:Led the development of original campaigns and content themes, overseeing the full content calendar and ensuring timely delivery across all planned outputs- Collaboration & Creator Development:Initiated collaboration opportunities with other relevant social media accounts and brands, giving student creators real-world experience of working with external partners. These cross-account campaigns promoted shared goals, boosted reach, and enhanced their understanding of multi-brand content coordination- Stakeholder Communication:Worked closely with other departments and partners to ensure alignment between social content and broader organisational messaging.

Leeds Beckett University

Bachelor of Arts - BA