Liv Lomax
Head of Group Digital Marketing Technology @H&H Group | B Corp™
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WORK HISTORY
Head of Group Digital Marketing Technology @H&H Group | B Corp™
London, GB
Lead the global digital marketing technology strategy across 7 consumer health brands in 12+ countries• Drive large-scale digital transformation initiatives, with a focus on eCommerce (Shopify), CRM (Klaviyo), and marketing automation• Develop scalable frameworks and governance models to ensure consistency, performance, and cost-efficiency across markets• Manage cross-functional teams and external partners to deliver tech solutions that support brand growth and customer engagement• Enable content operations and digital capability through platform standardisation and best practice sharing• Deliver operational savings through streamlined workflows, system consolidation, and vendor optimisation• Standardised data tracking and visualisation practices across brands and markets to improve reporting consistency, actionable insights, and data-driven decision making• Champion a collaborative leadership culture, empowering teams to take ownership and develop new skills• Support market teams with onboarding, training, and ongoing optimisation of digital platforms and tools• Act as a key bridge between global brand, marketing, and technology functions to align on vision and execution
EDUCATION
Duke of York's Royal Military School
A-levels, GCSEs
Leeds Beckett University
BA (Hons) Events Management, Marketing
SKILLS
ABOUT LIV LOMAX
As Head of Group Digital Marketing Technology at Health and Happiness Group, I lead global digital transformation across 7 brands, driving scalable global strategies from our London office. With deep expertise in eCommerce, CRM, digital marketing, and content operations, I thrive at the intersection of technology, marketing, and business growth.Over my career, I’ve delivered high-impact transformation at scale — including a two-year global rollout for Royal Canin (part of Mars), launching across 52 countries and 36 languages. Currently, I have developed and implemented a global marketing technology strategy that continues to generate operational savings in the hundreds of thousands annually.I bring a collaborative leadership style, grounded in clear vision, cross-functional alignment, and a commitment to empowering others. I set the direction, but I believe in giving teams ownership — and ensuring the credit always goes to those doing the work.I’m always curious about what’s next — whether it’s new technology, innovative marketing models, or smarter ways of working. If you\'re working on something exciting in this space, I’d love to connect.
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