Marcela Darcie
Global Marketing Manager Pet Supplements & Nutrition (Zesty Paws & Solid Gold Brands) @H&H Group | B Corp™
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WORK HISTORY
Global Marketing Manager Pet Supplements & Nutrition (Zesty Paws & Solid Gold Brands) @H&H Group | B Corp™
Leads global brand and innovation strategy for H&H’s Petcare business, spanning supplements, dry and wet food, treats, toppers, and other pet health and wellness solutions- Serves as the strategic bridge between U.S. and international markets, ensuring global brand consistency, local relevance and excellent execution- Connects consumer insight, science, and business strategy to drive sustainable growth and business results- Shapes the innovation pipeline, brand positioning, and storytelling around evolving pet parent needs, translating nutrition and supplement trends into relevant, purpose-led brand experiences- Develops and executes go-to-market and commercialization strategies to accelerate category development, channel penetration, and market expansion- Drives international market expansion, focusing on emerging regions and category leadership in global pet wellness- Partners cross-functionally (R&D, Regulatory, Legal, Finance, Supply, Sales, Product and other Marketing Functions) to deliver impactful global innovation and commercialization initiatives that strengthen H&H’s leadership in pet wellness.
EDUCATION
UADE
International Student Exchange Program
Udacity
Postgrade, Digital Marketing
Universidade Estadual de Campinas
International Business Administration
Intrax Institute
Professional Certificate, Marketing and Advertising
ABOUT MARCELA DARCIE
Global Marketing Leader with over 14 years of international experience driving growth and building purposeful brands across CPG, pet care, and wellness categories. Recognized for uniting consumer insight, innovation, and storytelling to create strategies that deliver sustainable business results and emotional connection. Brings deep expertise in brand strategy, innovation management, and commercialization, leading cross-functional and cross-market teams to translate insights into impactful products, platforms, and go-to-market executions. Skilled at bridging the worlds of pet and human wellness, transforming global trends in nutrition and supplements into trusted brand experiences.Combines strategic acumen with creative vision and operational rigor, fostering collaboration across marketing, R&D, sales, and regulatory teams. Guided by a purpose-driven mindset, committed to using marketing as a force for good — enriching lives and contributing to healthier, more connected communities.Core Expertise:Brand Strategy & Positioning | Innovation Pipeline | Consumer & Market Insights | Go-to-Market Strategy | Communication & Storytelling | P&L Management | Cross-Functional Leadership | Multilingual (EN/ES/PT)
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