Olivia Pradal

Revenue Growth Management Director @PepsiCo

Colombes, FR

92bn Revenue, of which $0.8bn in FranceReport to General Manager France, member of France BU LT and extented European LTManage 11 people of which 4 direct reportsOwn value creation agenda via pricing, promotion, trade terms and mix on Grocery and OOH channels – 3pps value creation impact on NR 2024- Foster RGM team transformation: from financial optimisation (NRM) to a strategic, holistic mission, integrated E2E with Marketing, Cat Man, Sales. Build OOH channel RGM (vs only on Grocery channel)- Co lead annual Integrated Commercial Planning with Marketing, accountable for pack, price, mix - Co build sales policy in collaboration with Sales and Finance- Drove promo changes (€35mm budget) restoring topline and penetration – Lipton +1pp (x2) Lays +2.5pps (x3) Q1 2025- Actively contribute to digitalisation, skills upgrade : pilot country for a new TPM solution (€8mm project), and co-building with shared services center of in-house price elasticity and promo analysis tools- Lead a project to optimize trade terms conditionnality – +5pps objective in 2025- Lead a task force on new Soda Tax (March 2025), which built course-correction plans and tactics- Coordinated weekly nego steer co, aiming at tracking negos and deciding on key tension points with LT

Université Paris Nanterre

Double degree (Bi-Maîtrise), Economics & English

Audencia

Master level (Bac+5), Specialization in Marketing

The Ohio State University

Quarter in Master's level, Marketing