Olivia McKee
Marketing Automation Specialist @Causeway Technologies
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WORK HISTORY
Marketing Automation Specialist @Causeway Technologies
Designed and optimised lifecycle marketing automation and nurture programmes to support lead engagement and pipeline growth across international markets.Developed advanced segmentation logic aligned to ICP, account tiers, and revenue operations priorities, improving targeting and supporting demand generation campaign activities.Collaborated with marketing, sales, and revenue operations teams to map customer journeys, define lead routing logic, and improve process clarity across systems.Managed lead routing and data flows across multiple channels, including webinar platforms such as Goldcast, ensuring accurate capture, enrichment, and timely follow-up within HubSpot and Salesforce.Created and maintained a strategic roadmap for the ongoing evolution of HubSpot, identifying opportunities to improve automation, data structure, and lifecycle maturity while aligning to wider business and revenue operations goals.Proactively explored and implemented new HubSpot beta features and product updates, assessing their potential impact and driving adoption where they supported scalability and efficiency.Supported the integration and ongoing optimisation of HubSpot with Salesforce, ensuring data integrity and improving the flow of lead, contact and company information.Led troubleshooting and continuous improvement initiatives across automation workflows, identifying root causes of data and process issues and implementing scalable solutions.Built structured CRM frameworks and property models to improve reporting, segmentation, and marketing maturity within a complex and growing database.Enabled marketing and sales teams through training, documentation, and process design to improve adoption and consistency of automation and CRM best practices.Contributed to the evolution of the organisation’s marketing technology stack, exploring opportunities for AI, middleware, and automation to drive efficiency and scalability.
EDUCATION
University of York
English and Politics
Melton Vale Post 16 Centre
A-levels
ABOUT OLIVIA MCKEE
As a Marketing Automation Specialist at Causeway Technologies, I focus on designing scalable automation and CRM processes that connect marketing and sales. I specialise in using HubSpot to improve customer journeys, optimise lifecycle engagement, and create structured, data-driven ways of working across teams.With over ten years of experience in digital marketing and CRM optimisation, I’m passionate about moving organisations away from reactive delivery and towards strategic, automated systems. My work centres on streamlining processes, improving data quality through clear frameworks, and using automation to scale marketing activity while enabling teams to work more effectively.In my current role, I lead the optimisation of marketing automation workflows, lifecycle nurture programmes, and advanced segmentation logic within a large and complex CRM environment. I work closely with marketing, sales, and revenue operations teams to align processes, support system integrations, troubleshoot lead and data challenges, and improve overall marketing and revenue operations maturity.Previously, as Digital Marketing Manager and CRM Lead at Linney, I developed inbound and outbound strategies, optimised website performance (Umbraco CMS), and delivered multi-channel campaigns across organic and paid channels. I also created reporting and dashboard frameworks using tools such as GA4 and Data Studio, helping stakeholders make more informed, data-driven decisions.I’m particularly interested in roles where I can focus on automation strategy, lifecycle optimisation, adoption and enablement, and the evolution of modern martech ecosystems, supporting businesses to build scalable and effective ways of working.
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