Olivia Kapitanova
Ecommerce & Marketing Manager @Boutique of Leathers & Open Road
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WORK HISTORY
Ecommerce & Marketing Manager @Boutique of Leathers & Open Road
Calgary, AB, CA
Manage one marketing specialist and coordinate with cross-functional teams on campaign planning, product launches, content development, and resolution of marketing-related issues, aligning promotional activities with company objectives and enhancing customer satisfaction and retention- Serve as the primary liaison with vendors and brand partners, establishing and maintaining long-term relationships and launching co-branded campaigns that reinforce brand identity and contribute to revenue growth- Plan, execute, and refine integrated marketing campaigns across Google Ads, Meta platforms, and email, continuously monitoring key performance metrics to maximize ROI and meet deadlines- Implement marketing strategies for both the eCommerce platform and retail stores, including seasonal promotions, in-store events, and online exclusives to elevate customer engagement, increase conversions, and expand market reach- Oversee digital content creation for the website, email, and social channels, maintaining brand consistency and relevance while aligning market trends and audience preferences- Analyze campaign data and website performance using tools such as Google Analytics, applying insights to enhance digital strategies, improve conversion rates, and inform A/B testing- Manage the marketing budget, ensuring cost-effective allocation of resources and providing ongoing reporting to management on campaign impact, traffic, and revenue contribution- Key Impact: Achieved over 25% increase in conversion rate and more than 100% growth in total eCommerce sales within 6 months by rebuilding the website from the ground up and optimizing strategies across Google Ads and social media platforms.
EDUCATION
Private Institute of Management and Entrepreneurship
Master Degree in Management , Business Administration and Management, General
Southern Alberta Institute of Technology (SAIT)
Diploma of Education, Business Administration
MASA Tlalim - Israel Journey
Certificate, Graphic and Web Design
ABOUT OLIVIA KAPITANOVA
Results-oriented Marketing Professional with extensive experience in digital advertising, eCommerce campaigns, data analysis, and multi-channel marketing efforts across diverse sectors. Proven success in increasing customer acquisition, boosting conversion rates, and growing online sales through targeted promotions and content creation strategies. Skilled in managing projects and teams and fostering effective cross-functional team collaboration and external partnerships. Brings a strong analytical mindset and a proven ability to identify trends, adapt to evolving business needs, and drive innovation in a dynamic, deadline-driven environment. CORE COMPETENCIES - 5+ years of experience in diverse marketing and sales roles, with a track record of successfully integrating products and services, and an in-depth understanding of market dynamics and customer requirements - Proficient in using the Shopify platform for product management, content updates, and website maintenance, as well as graphic design tools (e.g, Adobe Creative Suite, Canva) to create compelling visual assets - Experienced in Google Ads campaign optimization and performance tracking, integrating insights from Google Analytics to guide real-time improvements - Excellent written and verbal communication skills and experience in collaborating with management at all levels, cross-functional teams, and key internal and external stakeholders - Creative thinker with a strong attention to detail, sound judgment, strong problem-solving and critical thinking skills, and a demonstrated ability to manage multiple priorities and tasks simultaneously TECHNICAL SKILLS: Social Media Platforms | Shopify| WordPress | Google Ads | MS Office (Advanced Excel)| Adobe Illustrator | Photoshop | Canva | Meta | Google Analytics | Search Engine Optimization Tools (SEO)
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