Olivia Ford
Performance Lead @Foundation Agency
Signup · Get unlimited contacts
WORK HISTORY
Performance Lead @Foundation Agency
I’m responsible for driving the agency’s growth through new business acquisition, client retention, and strategic development. I act as the go-to for all things beauty and wellness within the Liberty Marketing Group, working cross-functionally with the marketing, delivery and commercial teams to shape our offering and ensure it’s relevant, profitable, and forward-thinking. From crafting pitches and proposals to building partnerships and representing the brand at industry events, I focus on uncovering and converting new opportunities while ensuring our delivery service remains best-in-class.
EDUCATION
Godalming College, Surrey
A Levels, Economics, Law, English, History
Cardiff University / Prifysgol Caerdydd
Bachelor of Science (BSc), Business Economics
Bohunt School, Hampshire
GCSEs, Economics
ABOUT OLIVIA FORD
With 14+ years of experience in ecommerce and digital marketing, I help beauty and lifestyle brands grow through a blend of performance strategy, consumer insights, and trend-led thinking. I\'m currently the Performance Lead at Foundation, a beauty-focused performance marketing agency. I have overseen strategy and execution across Meta, Google, and TikTok, working with brands like Space NK and Tropic Skincare to drive profitable growth. I love using tools like Spate, Google Trends, GWI and TikTok to spot emerging ingredients, routines, and behaviours, then turning those insights into high-converting campaigns. My background spans in-house and agency roles, giving me a 360° view of what it takes to scale a brand online - from product launches to CRO and tactical paid campaigns. Prior to agency life, I worked at Swarovski, where I executed the global Atelier Swarovski digital strategy. If you\'re a brand looking to scale or someone who loves talking about the future of beauty marketing, let\'s connect!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.