Olivia Ball

WORK HISTORY

EDUCATION

ABOUT OLIVIA BALL

I’m a Digital Marketing and Communications professional with over 7 years’ experience helping brands grow their online presence, strengthen their reputation, and connect with audiences through data-driven strategies.My expertise covers the full digital mix: I plan and deliver integrated multi-channel campaigns across SEO, paid search, social media, email, and SMS to drive awareness, engagement, and conversions. Alongside this, I optimise CRM systems and marketing automation to improve customer journeys, segmentation, and retention. I’m highly skilled in analytics and performance tracking, using HubSpot, Google Analytics, media monitoring, and social insights to refine conversion funnels, boost ROI, and demonstrate impact.I also bring strong PR and brand communications experience, from drafting press releases and securing media coverage to managing relationships with journalists and coordinating PR for launches, campaigns, and events. I’ve supported both proactive and reactive reputation management to protect and enhance brand image across digital and traditional channels.I’ve delivered campaigns for fast-paced corporate environments as well as lifestyle brands, collaborating with agencies, media, and internal stakeholders to ensure marketing and PR strategies align with sales, customer service, and business development priorities. Passionate about turning insights into impactful campaigns, I thrive on blending creativity with analytics to grow brand visibility, credibility, and customer loyalty.