Olivia Atkins

Marketing Specialist @Emerald City Band

Dallas, TX, US

Curated and distributed engaging multimedia content across social media platforms, including posts, images, videos, and infographics-Re-designed and optimized the website, promoted calendar events, and created advertisements, banners, and graphics for the company-Monitored social media campaign performance using analytics tools such as Google Analytics and Zoho Social, tracking key metrics such as reach and engagement-Collaborated with companies and journalists to enhance brand reach and credibility on social media, including partnerships with the Dallas Morning News, Dallas Observer, Klyde Warren Park, D Magazine, and the Dallas Arboretum-Created invitations and managed guest lists for special events, collaborating daily with core audiences-Produced monthly digital newsletters highlighting important events utilizing an email platform.

Southern Methodist University

Bachelor's degree, Individualized Studies: Arts, Cultures, and Society