Oliver Walker
Regional Marketing Manager (North & Central) @Latimer By Clarion Housing Group
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WORK HISTORY
Regional Marketing Manager (North & Central) @Latimer By Clarion Housing Group
Manchester, GB
Senior marketing lead orchestrating marketing initiatives to drive sales for private and shared ownership homes across England. Collaborate with sales directors and managers to formulate and execute sales and marketing strategies. International marketing expertise promoting our developments across Far East (China, Hong Kong, Singapore, and Kuala Lumpur). Fulfil performance and development needs of regional marketing team by ensuring clear roles, responsibilities and goals. Providing effective line management for marketing managers and executives nationwide. Guide brand development for collateral, campaigns and on-site presence/marketing suites, whilst reinforcing compelling and cohesive brand image. Employ expertise in Joint Ventures by steering marketing, brand and strategy efforts. Delivering multi-million-pound sales and marketing suites with emphasis on best-in-class customer experience.• Spearheaded outstanding placemaking brand marketing campaign for along with remarkable 50% of units being sold before commencement of construction.• Led digital transformation initiatives by navigating challenging website and CRM projects and contributing to significant +20% YoY growth in website traffic and leads generation.(Sitecore, HubSpot, Dyamics)• Excelled in heading national PR and corporate profiling by accomplishing significant PR coverage, including features on national TV and radio (BBC and ITV), whilst positioning Latimer as key player in sector.• Maintained exceptional lead-to-sales ratio of 53:1 and sold out seven developments in 22/23 within agreed marketing budget through efficient resource utilisation.• Raised 20%+ YoY growth in website traffic and generated leads with automated insights tracking performance and ROI.• Promoted brand identity across all assets and channels through consistent and impactful representation in market.• Provided crucial support to sales teams for attaining off-plan sales and target income.
ABOUT OLIVER WALKER
I\'m a multi-award winning marketing and communications professional with extensive experience in the property sector. I lead on strategic marketing and tactical delivery across a large geographical patch, working for over a decade in complex and demanding environments both within the UK and internationally. Digital first, with a passion for creating first class customer experience delivered through a multi-channel approach to communications and customer service. Adept at engaging employees and influencing behaviours in line with corporate values and priorities, ensuring the delivery of consistent brand experiences across all touch points.
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