Oliver Omara
Senior Proposition Lead @Waitrose & Partners
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WORK HISTORY
Senior Proposition Lead @Waitrose & Partners
Management role, leading, defining and building customer experiences at company level across sustainability, value, and trade-driving propositions. Orchestrating multi-disciplinary internal and external stakeholder collaboration, to drive commercial and customer-focused metrics. Utilising an entrepreneurial mindset to lead development through stagegates from exploration to scale, ensuring commercial viability, operational capability and customer-centricity.Key AccomplishmentsSet the strategic vision for the management of our store trading environment, pioneered and led a go-to-market function to expedite targeted +£MM in-year trade-driving initiatives across 300+ store estate.Successfully researched, designed and tested a £M Scottish deposit return scheme proposition in acomplex end-to-end environment, spanning systems and operations.Founding Partner in The Refill Coalition, a UK-based retail coalition aimed at delivering a global, open-source system for scaling in-store refill and reducing single-use plastic packaging waste.Contributed as an SME to the development of a Circular Economy CX Toolkitin collaboration with Clarasys and The Exeter (University) Centre for Circular Economy.
EDUCATION
University of Reading
Bachelors BA (Hons) , International management and business administration with German
Fachhochschule Frankfurt am Main
Bachelor's degree, Business
SKILLS
ABOUT OLIVER OMARA
Experienced and dynamic senior leader with a proven track record across a spectrum of functions, projects, and propositions. A confident communicator, leading from the front with a personable and approachable style alongside demonstrable evidence of realising commercial results and value creation. Transforming proposition performance by identifying commercial and proposition opportunities, setting the vision, creating strategies, innovating and evolving ways of working. A proven, skilled negotiator and influencer with experience in navigating complex supplier environments and routes to market of varied scale to unlock enhanced commercial performance and operational capability. An expert relationship builder, I deliver value-generating solutions through effective consultation and strategic vision setting. I am highly collaborative, taking a holistic approach, creating value end to end and forming customer-centric outcomes. Experienced and skilled at leading cross-functional teams of senior stakeholders, I am known for driving action-oriented decisions. I am guided by values and motivated to make a difference both in the results I deliver and for the people around me. It is hugely rewarding creating the cultural conditions and leading environments where high-performing teams and individuals share expertise, purpose, ideas and knowledge in pursuit of value-driving outcomes, fulfilling their potential whilst being their authentic, best selves. Now seeking new leadership challenges to develop my expertise and make a difference.KEY ACHIEVEMENTSCreated and led multi-disciplinary ‘go to market’ function enabling expedited delivery of strategic £MM trade driving initiatives, brand elevations and propositions across 300+ store estate. Track record of transforming category performance, delivering double-digit sales growth through shaping vision and strategy, unlocking supplier investment, extensive NPD programmes, embedding new trading frameworks and developing new ways of workingAREAS OF EXPERTISENegotiating Relationship building and developmentLeading multi-disciplinary stakeholder groupsInfluencing company-level strategic direction Directing programme delivery Building supply base capability Category TransformationProposition development Analysing customer data.Delivering at pace Circular Economy expertise and advocate
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