Jennie Franklin

my Waitrose Operations Lead @Waitrose & Partners

High Wycombe, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Apr 2025 — Present

my Waitrose Operations Lead @Waitrose & Partners

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EDUCATION

1996 — 2000

The University of Edinburgh

Bachelor's Degree, Mathematics and Business Studies

2018 — 2018

MiniMBA

Mini MBA, Marketing

SKILLS

SegmentationCrmConsultingCustomer InsightMarketing StrategyLeadershipMarketing CommunicationsStrategyE-CommercePreparation of Business CasesProgramme OfficeMarket ResearchInternational MarketingCustomer Segmentation StrategyTeam ManagementBusiness DevelopmentWorkshop FacilitationDigital MarketingProject ManagementMarketingCustomer Relationship Management (Crm)PowerpointMicrosoft ExcelStrategic PlanningManagementChange ManagementAgile & Waterfall MethodologiesCustomer Loyalty ManagementLoyalty ProgramsRetailDirect MarketingCustomer RetentionForecastingAcquisition TargetingStakeholder ManagementTeam LeadershipBusiness Strategy

ABOUT JENNIE FRANKLIN

Extensive experience of loyalty and customer data led marketing - gained in the retail, financial and utility sectors, within the UK and international. Currently leading the Offers and Operations of the My Waitrose scheme. Previously my roles have been large customer focused change projects or interim marketing operator roles, with a focus on retention and CRM.I am a customer centric marketer with over 20 years’ experience working on some of the UK\'s largest CRM and Loyalty programmes, including Tesco, M&S, John Lewis, Dixons Carphone and Morrisons. Ultimately, I love seeing something that I have built or delivered being used by customers and the business benefiting from that positive customer engagement.

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