Oliver McCarthy

Senior Digital Merchandising & Cms Manager Aem Specialist Website Optimisation & Ux Strategy @Merkle

Devizes, GB

As a Senior CMS and Merchandising Manager, I oversee the end-to-end management, optimisation, and performance of multiple high-profile brand websites across e-commerce and informational platforms. With over 10 years of experience in Adobe Experience Manager (AEM) and extensive use of Magento, Builder.io, and Figma, I combine technical CMS expertise with data-driven merchandising strategies to enhance user experience, boost product visibility, and drive online conversions.Key Responsibilities & AchievementsWebsite & CMS Management: Maintain and optimise large-scale brand websites using AEM, Builder.io, and Magento. Manage content, imagery, product data, layouts, and campaign updates to ensure alignment with brand goals and seasonal priorities.Data-Led Merchandising: Use Google Analytics, Contentsquare, and Power BI to monitor performance, identify trends, and make evidence-based recommendations that improve sales, engagement, and conversion rates.UX & Design Collaboration: Partner with design teams in Figma to refine layouts and imagery, ensuring technical feasibility and consistency. Conduct A/B testing and analyse user behaviour to eliminate pain points and enhance customer journeys.Cross-Functional Coordination: Collaborate with developers, SEO/CRO specialists, and project managers to deliver updates, resolve issues, and improve component functionality. Lead or support development calls to align stakeholders and meet deadlines.Client Engagement: Act as a main contact for global brand clients—delivering strategy updates, data-led insights, and promotional recommendations that strengthen online performance.Quality & Compliance: Conduct weekly content audits to maintain accuracy, legal compliance, and visual quality. Manage test environments before deploying updates.Training & Leadership: Provide AEM training and share best practices to enhance CMS capability across teams.