Olga Collantes

Marketing Campaign Manager @Oenoforos Group

Stockholm, SE

Lead campaign strategy from concept to launch.•Content Planning: Develop and plan broadcast content, including formats, themes, and schedules.•Collaborate with internal teams for seamless planning.•Support creative development and delivery of marketing assets across platforms and paid media. Manage external partners (creative and media agencies).•Oversee stakeholder management and provide regular updates.•Audience Analysis: Research and analyze the target audience to create relevant, engaging content.•Optimize campaigns, websites, branding, and marketing materials with the team.•Performance Marketing, SEM, Programmatic, Paid Social, SEO, digital marketing and strategies •Project Leadership: Lead regular WIP meetings with the CRM campaign team for alignment.•Lead Generation: Identify leads and target audiences to maximize ROI.•Campaign Briefing: Contribute to briefings and provide feedback to improve processes and ideas.•Content Briefing: Coordinate with agencies to commission content and design.•Campaign Management: Oversee integrated campaigns and media partner initiatives.•Stakeholder Collaboration: Work with stakeholders to define outcomes, deliverables, and milestones.•Event and PR activities •Conduct post-campaign analysis and reporting.

Scandinavian Wine Academy / Vinkällan

WSET 2 and WSET 3, Sommelier

Wednesday Relations AB

Certified CRM and Loyalty Manager

Sälj & Marknadshögskolan

Bachelor's degree, International Marketing

Umeå University

Consumer Behavior and Marketing Strategy

Tibble Gymnasium

Handels & Administration, Gymnasieutbildning