Oleksii Bykov
Head of Marketing @Mirs Corporation
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WORK HISTORY
Head of Marketing @Mirs Corporation
Kiev, UA
Led a team of 21 marketers to achieve consistent growth in the corporation\'s commercial metrics. Spearheaded the development of distribution brands and successfully introduced proprietary brands in various sectors, including tableware, home appliances, and retail stores. Developed and executed effective marketing programs utilizing a comprehensive array of tools.• Successful development and implementation of integrated advertising campaigns for over 15 brands across 5 different categories: home appliances, tableware, professional cookware, furniture, and private-label brands for retail chains• Development and implementation of the premium concept store brand from naming and merchandising rules to the creation of an omnichannel sales space• Successful implementation of PR strategies for premium brands Liebherr, BORA, V-Zug• Development and implementation of the principles and structure of the customer service division• Conducted more than 4 year-based waves of in-house consumer preference and behavior research, assessing brand awareness levels, followed by the formulation of action plans based on the results• Successfully transformed communication channels with consumers into the digital environment during the pandemic period
EDUCATION
Odessa State Economics University
Master of Science - MS
Harvard Business School Online
Digital Marketing
ABOUT OLEKSII BYKOV
As the head of marketing at MIRS Corporation, I lead a team of 21 marketers to achieve consistent growth in the corporation\'s commercial metrics. I have over 20 years of experience in senior marketing positions, managing successful campaigns in branding, digital marketing, and strategic planning for various industries and sectors. I have a proven track record of developing and implementing effective marketing programs, utilizing a comprehensive array of tools and channels. I spearheaded the development of distribution brands and successfully introduced proprietary brands in tableware, home appliances, and retail stores. I also hold a Google certification in digital marketing fundamentals, demonstrating my ability to combine creative and logical thinking. My mission is to create value for customers and stakeholders through innovative and impactful marketing solutions.
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