Oleg Zeylikovich

Executive Vice President, Head of Design @Bath & Body Works

Columbus, OH, US

Provide visionary leadership to the design team, setting the strategic direction and ensuringalignment with the company’s mission and objectives.Develop and implement a comprehensive design strategy that encompasses product design, userexperience, branding, and visual identity, ensuring that design plays a central role in the company’s growth and competitiveness.Lead efforts to stay at the forefront of design and technology trends, fostering innovationthrough continuous research and development. Identify opportunities for disruptive design thinking and breakthrough innovations.Build and manage a high-performing design organization, attracting and retaining topdesign talent. Foster a collaborative and creative work environment that encourages diversity of thought and fosters a culture of continuous improvement.Collaborate with cross-functional teams, including product management, engineering,marketing, and sales, to ensure that design is integrated into all phases of product development and go-to-market strategies.Oversee the development and maintenance of the company’s brand identity, ensuring consistencyand excellence in branding across all touchpoints, both digital and physical.Set and maintain high design standards, ensuring that products and services are visually appealing,user-friendly, and meet the highest quality standards.Promote a design thinking mindset across the organization, encouraging all teams toembrace user-centered design principles and customer empathy in their work.Manage the design department’s budget efficiently, using business savvy toallocate resources effectively to support strategic initiatives.Integrate the function with other major units of the organization to assure achievement of enterprise objectives.Participate with the CEO in creating long-term global enterprise strategies.(3-5+ years)