Olamide Mabodu
Chief Marketing Officer @Buckstrybe
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WORK HISTORY
Chief Marketing Officer @Buckstrybe
Lagos, NG
Conducted market research and competitor analysis for the Nigeria and UK markets to identify customers\' needs, create customer personas and journeys. Led multi-channel go-to-market strategies, implementing campaigns across marketing platforms to create brand awareness during the prelaunch phase, achieving over 500 signs up in the waitlist. Optimised customer journeys during the post launch phase to increase customer lifetime value by 27% by creating cross-sell opportunities through targeted digital marketing initiatives. Utilised insights to create marketing strategies and sales pipeline to target and retarget the 18-50 age demographic, driving 72% increase in customer acquisition. Generated a 42% increase in app downloads through customer-centric digital marketing strategies and optimisation of digital funnels. Created content strategy and high-converting digital content that resonated with the audience and align with BucksTrybe’s mission to solve group savings challenges. Collaborated with product, sales, and engineering teams to enhance customer experiences and satisfaction, leading to 15% increase in customer retention. Monitored and analysed key performance metrics across digital platforms, using insights to continually refine marketing strategies and boost ROI. Managed internal and external stakeholders to ensure the successful execution of digital marketing projects.
EDUCATION
Nottingham Business School, Nottingham Trent University
Master of Science - MS, Advertising and Marketing Communications
University of Ilorin, Nigeria
Bachelors, Linguistics
ABOUT OLAMIDE MABODU
I started out my Communications Career as a Communications Intern at MyPaddi.ng, doing everything in Communications from writing to creating simple designs to working on pitch decks and communications plans. My 3-months experience doing the one thing I love began my career journey.I landed a job as a Content Writer at Concept Nova, a B2B organization. I created informative, marketing, thrilling Search Engine Optimized content to suit diverse target markets and audiences for Press Releases, Websites, Email Marketing, Blogs, SMS, Proposals, Brochures, and at some point, Social Media. I worked with the Product team, Engineering Team, Third Party Media Houses, and Vendors to ensure proper brand positioning and lead generation. Meeting my KPIs and generating the necessary leads despite how unpopular our services were earned the extra responsibility of being a Digital Marketer. I juggled both roles till I exited the organization in 2020.Having worked for private and profit-focused businesses, I decided to work for an NGO. I work for Mission Enablers Africa, an NGO, as a Communications Executive, juggling all aspects of communications - from branding to advertising to marketing while leveraging both digital and traditional media for our communication activities and campaigns. I met fundraising KPIs, education KPIs, and awareness KPIs. Working from a 1-man to a 7-man team while leading the team to our daily communication success without overshadowing their creativity and execution process, was a thrilling experience.Also, I work as a freelance writer and communication consultant, writing letters of Purpose and blogs for others (individuals and brands), one that has converted 100% and met its targeted goal. In addition, I run campaigns for small businesses, ranging from the Fashion to Food to Photography industry. I am presently working with some amazing minds on a product called BucksTrybe. My team and I have been driving its awareness across social media platforms and ensuring our waitlist jingles daily. I cannot wait for you to experience the excellence that is BucksTrybe.
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