Olaf Grueger
Senior Partner @SingularitySales
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WORK HISTORY
Senior Partner @SingularitySales
Munich, DE
Setup & optimization of B2B Marketing and Lead Generation: Marketing Automation, Content Marketing, Inbound Marketing, Inbound funnel design with clear ROI focus (Marketing Qualified Leads - MQL, Sales Qualified Leads - SQL) SEA, SEO, Social & content strategy across the customer journey Marketing automation & CRM (HubSpot, Salesforce) Lead nurturing, scoring & segmentation Analytics & attribution (GA4, Looker Studio,Tableau, HubSpot)
EDUCATION
University of Bayreuth
Diploma, Sports Economics (Sportökonomie)
Northumbria University
European Master of Sport Management
SKILLS
ABOUT OLAF GRUEGER
I am a digital sales & marketing expert: As an interim-manager & consultant for B2C/DTC & B2B I enable brands, retailers and OEMs to optimize their strategies as well as operations. I have over 25 years of experience in ecommerce, online marketing, web analytics and operational excellence.My core competencies include marketplace implementation and growth management, retail media, C-level advisory, team enablement, international roll-outs, performance marketing, CRM and agile marketing. I also conduct due diligence for digital businesses and support clients in achieving their goals.
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