Olabode R.

WORK HISTORY

EDUCATION

ABOUT OLABODE R.

I’m a data-driven marketing leader with over a decade of experience at the intersection of Product Marketing, Growth Strategy, and Full-Stack Marketing—helping businesses scale from zero to one and far beyond. I build and execute end-to-end marketing strategies that combine SEO, Paid Media, Lifecycle Email, and Conversion Optimization to drive sustainable, measurable growth. How I Drive Growth Product & Brand Marketing – Building go-to-market strategies, sharpening messaging, and shaping customer journeys to boost adoption and retention. Growth & Demand Generation – Executing full-funnel marketing across paid acquisition, SEO, email, and automation. Revenue Optimization – Increasing conversions and reducing churn with lifecycle campaigns, referral engines, and reactivation flows. Cross-Functional Execution – Leading collaborative teams across content, product, design, and analytics to launch high-impact campaigns. Results I’ve Delivered +35% organic traffic from strategic SEO & content execution +20% email conversions via smart lifecycle flows and segmentation $1.5M+ incremental revenue from full-funnel growth initiatives −42% cart abandonment, lifting sales and LTV +45% audience growth through social and influencer marketing Industry Breadth & Deep ExpertiseI’ve driven results across Fintech, SaaS, EdTech, HealthTech, Fashion, and Media—leveraging data, consumer insights, and marketing innovation to unlock scalable growth.🧠 What I Bring to the Table: Competitive & Market Research – Uncovering insights to craft winning strategies Funnel Mastery – Driving acquisition, activation, retention, revenue, and referrals GTM Execution – Launching products and optimizing positioning for market impact Lifecycle & Performance Marketing – Deploying targeted, data-backed campaigns that convert My Toolkit Includes: Digital & Offline Strategy | Positioning & Messaging Product Marketing | Growth Marketing | App Store Optimization Paid Ads (Meta, Google, LinkedIn)| SEO | CRO Lifecycle Email & Automation | Influencer & Content Marketing Analytics (GA4, Tableau, Power BI, Looker)| Attribution Tools: HubSpot, Braze, Customer.io, Zapier, Hotjar, SEMrush, AhrefsI operate at the intersection of product, marketing, and data—turning insights into execution, and execution into repeatable growth and revenue. Let’s connect if you’re looking for a growth-minded strategic marketer who delivers beyond the metrics.