Cynthia Okun Enaruna

WORK HISTORY

EDUCATION

ABOUT CYNTHIA OKUN ENARUNA

I’m a growth marketer with 6+ years of experience driving acquisition, activation, and lifecycle growth for SaaS, mental health, and healthcare-adjacent organizations. I’m especially motivated by work that expands access to mental health solutions and blends business growth with real-world impact.In my current role at a mental health organization, I focus on increasing awareness and engagement for a clinical treatment modality while supporting platform monetization. I lead paid acquisition across Google, Meta, and TikTok using a test-and-learn approach, combining experimentation with performance analysis and clear data storytelling. I also design GA4 dashboards and translate complex performance data into actionable insights for senior stakeholders.Previously, as a Partnerships and Product Marketing Manager for a SaaS platform, I owned full-funnel acquisition and activation efforts across paid and organic channels. My work included landing page optimization, onboarding experimentation, and close collaboration with product and engineering teams to improve conversion points and inform roadmap decisions using data.Earlier in my career, I worked in a growth marketing agency environment, leading end-to-end execution across CRM, lifecycle automation, paid media, SEO, and CRO for multiple clients. This experience sharpened my systems thinking, cross-functional collaboration skills, and strong bias toward action.