Elena Okolelova

Head of Regional Marketing @Mango Telecom

Moscow, RU

Responsibilities:Development of a marketing strategy, marketing support and business development in the regionsBuilding a regional marketing team, KPI and targets supervisionIncreasing Brand Awareness of the MANGO OFFICE in the Russian marketMagnification penetration of VoIP and Martech technologies in regional marketsGrowth quantity of the clients in regional officesIncreasing the share of advanced versions hosted PBX from existing customersProject description:Products marketing management: media planning, declining customer acquisition cost (CAC), increasing Increasing lifetime value customer (LTV), benchmarking, launch of new products on the market, adaptation of federal advertising campaigns to local market conditionsMarketing research: analysis of competitors, segments of the target audience, market analysis and trends, analysis of the reasons for the decline in purchasing powerDigital: paid search, display advertising, SMM, E-mail direct, push, radio, TVEvents: speaking and evangelism at external business eventsevent planning, conducting your own events, search for partners for your own eventsContent: creation of technical specifications for landing pages, advertising articles, writing success stories of our clientsSkills:Cloud solutions, Cloud Communication, Business VoIP, Hosted PBX, Residential VoIP, SIP Trunking, Call Center Software, Web Conferencing, APIs, Martech, Call Tracking, Dynamic Call Tracking, Speech Analytics, CRM, Billing, Power BI, Trello, Google AnalyticsKey accomplishments:Successfully implemented a new marketing strategy for regional expansion in the company, an increase in the number of customers by 10%, extended versions of hosted PBX by 13% and an increase in LTV by 21%Implementation of the plan for marketing leads in 2019 is more than 100% for the product hosted PBXEnsured steady growth of company profits by 24% by turnover and 26% by revenue relative to 2018

Plekhanov Russian University of Economics

Master of Business Administration - MBA, Деловое администрирование и менеджмент, общее направление

Самарская Академия Государственного И Муниципального Управления

Специалист, Психология Управления, Коучинг