Ohika Chakraborty

WORK HISTORY

EDUCATION

ABOUT OHIKA CHAKRABORTY

Communication specialist with more than 8 years of experience in the Marketing & Communication Sector - handling Marcom, Internal, External Branding & Digital Communication. My strength lies in media relations, Brand Management, content management, Team management & building new-age businesses Focused on driving the communication & Marketing strategy(Internal & external), I have strong experience in vendor management, Healthcare conferences/ events to maximize opportunities to communicate key brand messages & new initiatives to stakeholders in B2B and B2C. Currently, I head Marketing & Public relations for RattanIndia Enterprisesand am responsible for external & internal communications for the Group as well as their other Businesses Specialties: •Managing the Group PR and their other Businesses(Fintech, EV, Aerial & Retail) •Responsible for external marketing communications for RattanIndia and other subsidiary businesses - •Cordinating & Managing the External Agencies for the Group • Ideation and direction to Agencies to enhance client engagement and brand awareness • Content Management for both internal and external communications (PR, client emails, newsletters, internal comms, award entries) •Team management(5-8 ppl) •Managing and Coordinating with internal stakeholders, including senior leadership for Interviews and other Activities •Managing CRM and Social Studio for Organic Social Media •Support digital marketing campaigns – email marketing, social media, and corporate website •Work on creating impactful presentations for senior leadership and communication strategy •Effectively and creatively showcase the impact and return on investment of the marketing activities using dashboards, data analysis and automation tools •Support the development and execution of marketing communications collateral for various distribution channels - internal newsletters, reports, articles, Emailers,videos etc •Support in planning and execution of high-profile events for the Group Company -Vendor management and contracting •Media Relations, Strategic Corporate Communications, Image and Brand Management •Strategic Content Conceptualization, Advertising, PR, Industry Profiling & Positioning, Newsletters & other Internal Communications, Websites & Intranet management, Social Media Marketing, and Corporate Branding • Managed B-T-L Events & Activations - Brand Promotions, Exhibitions and Healthcare Seminars • Managed Corporate Social Responsibility & Corporate Sustainability Development initiatives