Oded Menkes
SVP, Enterprise Marketing @Avid
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WORK HISTORY
SVP, Enterprise Marketing @Avid
US
Leading global B2B Marketing across SaaS and hardware, overseeing brand, digital, field, channel, ABM, and marketing operations.• Driving enterprise growth through integrated strategies aligned with sales and customer success.• Optimizing go-to-market execution and pipeline acceleration across new business, customer expansion, and renewals.• Implementing data-driven, full-lifecycle programs to scale impact and revenue contribution.
EDUCATION
Ono Academic College
Business Administration and Management, Information Technology
ABOUT ODED MENKES
Global Marketing Executive with a track record of driving growth, brand transformation, and revenue acceleration in both publicly traded and private equity–backed companies. Currently serving as SVP, Enterprise Marketing while leading the full scope of CMO responsibilities — overseeing brand, demand generation, product marketing, marketing operations, PR, and field/commercial teams. I work in close alignment with senior executives, GTM leaders, and board members to ensure marketing strategy is fully integrated with business priorities and delivers measurable enterprise impact.Recognized as one of the Top 50 Marketers of the Year (2025) for marketing innovation, digital transformation, and ROI performance. My expertise spans B2B and B2C enterprise models, with deep capability in GTM strategy, account-based marketing, lifecycle marketing, and multi-channel programs.I have led marketing through IPO, executed complex M&A brand integrations, repositioned companies for market share growth, and built high-performing global teams. My leadership blends data-driven decision-making, operational rigor, and a P&L mindset to ensure every marketing investment delivers sustainable, long-term returns.
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