Erica Carlson
Senior Channel Marketing Manager @Avid
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WORK HISTORY
Senior Channel Marketing Manager @Avid
Led the global reseller partner marketing strategy for Avid’s Audio and Video business units, driving revenue growth through integrated, ROI-focused marketing programs. Collaborated closely with sales, product, and channel teams to develop annual strategies and manage a $1.2M marketing fund, optimizing co-marketing efforts across direct and indirect resellers throughout the Americas.Key contributions included designing and launching the 2025 reseller marketing strategy—approved by C-level leadership—delivering measurable campaign performance, and enabling partner sales effectiveness through targeted training and sales tools. Contributed to high-level strategic channel-centric decisions to the marketing leadership team. Provided direct management and mentorship to team members for approximately one year before a reorganization reshaped the team structure.
EDUCATION
University of Connecticut
Bachelor of Science - BS
Gustav Käser Training International
Leadership Development Program
Eastern Connecticut State University
Certificate, Graphic Design
ABOUT ERICA CARLSON
Global channel marketing leader with deep expertise in partner enablement, co-marketing…
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