Nwanma Jerry O.

Digital Marketing Analyst @10alytics

GB

Developed and deployed interactive dashboards in Power BI and Excel to visualize campaign performance, enabling stakeholders to make real-time data-driven decisions, which shortened reporting turnaround time by 35%.• Identified and resolved bottlenecks in the marketing and sales funnels, applying funnel analysis techniques that increased lead-to-sale conversion rates by 20%, directly boosting revenue growth.• Executed retention strategy optimization through cohort analysis and customer behavior segmentation, improving customer retention by 30% and contributing to a measurable increase in repeat purchases and lifetime value.• Built multi-channel attribution models and campaign performance dashboards integrating data from GA4, Meta Ads, and Salesforce CRM, enabling precise optimization and a 25% uplift in marketing ROI.• Conducted end-to-end funnel analysis and user segmentation across customer journeys, resulting in a 20% boost in lead-to-sale conversion and enhanced LTV projections.• Led A/B testing and UTM strategy for digital channels, informing strategic spend reallocation and increasing ROAS by 30% for high-priority campaigns.• Partnered with product, sales, and growth teams to align campaign KPIs and dashboards, driving unified visibility and better accountability across marketing performance.• Delivered weekly insight reports and presented to C-level stakeholders, directly influencing budget distribution and quarterly campaign strategies.