Tim Nusch
Martech Lead & Engineering Manager Electrolux @Electrolux Group
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WORK HISTORY
Martech Lead & Engineering Manager Electrolux @Electrolux Group
Directed a 10+ engineer team to design and implement Electrolux’s global Marketing Technology stack, including a scalable, AI-enhanced CDP unifying 40M+ profiles; enabled real-time personalization across email, SMS, and web, contributing to a 12% uplift in D2C revenue.Owned and managed a 7-digit Marketing Technology budget - evaluated, negotiated, and consolidated MarTech vendors (CDP, CIAM, Web Personalization, Email Automation) to maximize ROI and reduce spend leakage Acted as a strategic bridge between product teams, marketing leadership, and external tech providers - delivering executive briefings and roadmap presentations to align innovation with business objectives
EDUCATION
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Science (B.Sc.), Applied Computer Science
Karlsruhe Institute of Technology (KIT)
Master of Science (MS), Computer Science
SKILLS
ABOUT TIM NUSCH
MarTech Lead & Engineering Manager @ Electrolux
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