Nupur Saxena

WORK HISTORY

EDUCATION

ABOUT NUPUR SAXENA

So. what do you actually do?”I get this question a lot. So here’s the real answer:I turn customer feedback into strategy.Strategy into campaigns.And campaigns into actual retention and revenue wins.As a CX-Led Growth Strategist at Zykrr, I help brands stop treating customer experience like a checkbox and start using it as their biggest growth lever.Whether it’s designing email sequences that don’t feel like spam, or crafting CX stories that hit the right nerve — I’m all about making marketing feel more human, more honest, and way more effective.I don’t do “blasts.” I do conversations.I don’t just track metrics. I chase meaning.I don’t just market. I translate insight into action.Right now, I’m:→ Building bold, voice-led campaigns at Zykrr that connect CX to business outcomes→ Creating content that actually explains why feedback matters — without putting people to sleep→ Helping brands close the loop between what customers say and what brands doMy POV?→ If you\'re not using feedback to shape your story, you\'re just guessing.→ Empathy > engagement.→ And no one remembers “professional” copy — they remember what made them feel something.If you’re into CX, storytelling, or breaking the B2B boredom cycle — let’s talk.