Nunzia Ritella
Senior Manager - Insights & Innovation, Strategy, Product & Marketing, Payment @Amazon
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WORK HISTORY
Senior Manager - Insights & Innovation, Strategy, Product & Marketing, Payment @Amazon
Milan, IT
Strategic Governance: monitoring key business inputs – including marketing spending by leading country mechanisms (e.g, quarterly business review, budget process)- Payment Innovation: Leading the integration of new payments methods- Customer Engagement: created the program allowing customers to support schools through their purchase on Amazon. I aligned 15+ internal teams across US/EU and two external providers- Customer Acquisition: Drove customer acquisition by optimizing both owned and paid media channels, across key EU markets- High-Impact Program Leadership: managed large-scale programs (Gaming, Smart Home, etc.) by designing CX enhancements and executing go-to-market strategies- Strategic Resource Management: Developed a data-driven prioritization model to guide resource allocation. Directly managed teams up to 10, while mentoring 30 individuals cross EU- brand reputation and CSR: launch of Amazon Education program and a new automated process for donating products to charities.
EDUCATION
24ORE Business School
Master's Degree, Marketing & Communication
Università Bocconi
Bachelor's degree, Economics
Università Bocconi
Master's degree, Marketing
MIP Politecnico di Milano
Mobile Marketing Management, Marketing
European Lottery Association
Innovation - Design Thinking
Accademia del Comico
Stand-up comedy professional training course, Theatre/Theater
SKILLS
ABOUT NUNZIA RITELLA
My focus on customer acquisition and engagement has significantly improved product discoverability and the onsite experience across B2C and B2B. Leading a team dedicated to vendor marketing, product excellence, content strategy, and payment process innovation, we\'ve made strides in brand reputation, particularly through sustainable community projects.As a Professor, I blend industry experience with academic rigor to educate on product launch strategy and marketing plans. Our team\'s commitment to innovation has been recognized with multiple industry accolades, underlining our collective pursuit of excellence and ingenuity in the ever-evolving landscape of online retail and marketing.
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