Jacob Nowacki
Head of Marketing @My Digital
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WORK HISTORY
Head of Marketing @My Digital
EDUCATION
University of York
MSc, Computer Science with Data Analytics
MiniMBA
MiniMBA in Marketing
University of Worcester
BA (Hons), Business, Economics and PR
ABOUT JACOB NOWACKI
I operate at the intersection of strategy, data, and technology.My background is unusual by design. An MSc in Computer Science alongside a career in marketing means I don\'t just direct strategy - I build the infrastructure to execute it. Where most marketers work around resource constraints, I engineer solutions to them.In practice, this means developing AI platforms that address fundamental marketing problems - from rigorous synthetic market research that removes guesswork from GTM strategy, to brand governance systems that maintain coherence and enable content decisions at scale.The technology is the engine. The marketing thinking is what makes it work.I treat strategy as a discipline, not a buzzword. Diagnosis before prescription. First principles before tactics. And a belief that analytical rigour and high-fidelity creative direction aren\'t in tension - they\'re force multipliers when properly engineered together.
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