Norman Chan
Retention Marketing Strategy Manager @lululemon
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WORK HISTORY
Retention Marketing Strategy Manager @lululemon
Vancouver, BC, CA
EDUCATION
Simon Fraser University
Bachelor of Business Administration (B.B.A.), Marketing
ABOUT NORMAN CHAN
I\'m a data-driven Marketing professional. I help high-growth businesses create effective loyalty programs and meaningful user experiences through data and technology. Talk to me about anything related to predictive analytics, personalization, or marketing automation.• 7+ years e-commerce experience with lifecycle, loyalty & retention, CRM, Email, SMS, project management, and new marketing channels• Proficient with digital marketing best practices; Google Partner certified• Tech-savvy and resourceful with website maintenance, graphic design, intermediate SQL, data and web analytics• Excellent verbal communication, presentation, and copy-writing skills• Creative and motivated team player with an entrepreneurial spiritSpecialties• Brand Loyalty & Retention• Customer Relationship Management• Ecommerce & Sales• Email Marketing & Automation• Lifecycle Marketing• Database Marketing• SMS Marketing• Mobile Wallets (Apple Wallet & Google Pay)• A/B Testing• Segmentation & Personalization• Conversion Tracking Setup• Social Media Marketing• Content Marketing• Conversion Rate Optimization
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