Ariel M. G.
Global Product Merchant - Socks (Performance & Lifestyle) @lululemon
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WORK HISTORY
Global Product Merchant - Socks (Performance & Lifestyle) @lululemon
Portland, OR, US
Led product strategy and executed phased classification reset resulting in sock sales +30% to LY. With updated styles driving growth reporting +161% YOY- Influenced cross functional partners to land design vision, brand direction, and product strategy to hit the numbers- Drove margin expansion and optimized product assortment to drive growth and productivity with focus on international market growth and sustainability goals- Developed and presented outline of short, mid, and long-term growth plans to inform senior leadership team of classification strategy- Created new best practices for enterprise processes, including attributing, change process management, and color tooling to drive clarity and consistency across the enterprise- Mentored and facilitated growth opportunities for Assistant Merchant- Supported Packaging developments/resets that facilitated better consumer education and visual merchandising flexibility- Briefed and assisted wear testing initiatives to commercialize new products and innovation- Managed pre and in season process for color briefing/changes to support cross functional partners & mitigate risk. SME for Digital Tool Onboarding, Attributing, and Sales Analytics.Guest Speaker at Portland State University: MKTG 437/537 Product Management in the Athletic and Outdoor Industry
EDUCATION
Peking University
Business & Finance
Portland State University
Athletic and Outdoor Product Management Certification
Lewis & Clark College
Bachelor's Degree, East Asian Studies & Cultural Anthropology
SKILLS
ABOUT ARIEL M. G.
Accomplished adventurous, strategic, and results oriented leader with 9+ years of corporate retail experience in Global Merchandising and Product Management. Proven track record of accelerating double digit growth for wholesale, direct, and E-commerce platforms through consumer-centric product strategies, global trend analysis, and assortment planning. Driven by passion for people and products that perpetuate wellbeing.Internationally oriented with extensive time spent in Asia.
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