Noreen Pfadenhauer

Vice President, B2b Marketing @Niche

West Hartford, CT, US
EMAILS
n••••••••@niche.com
MOBILE NUMBERS
+16•••••••31

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WORK HISTORY

Jan 2025 — Present

Vice President, B2b Marketing @Niche

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Lead B2B Marketing for EdTech company that is the leader in school search, recruitment, and enrollment

EDUCATION

1995 — 1999

Dartmouth College

Bachelor of Arts (B.A.), Government

SKILLS

Corporate CommunicationsStrategyStrategic PartnershipsMarketing ResearchDigital MarketingCustomer InsightMarketing StrategySocial Media MarketingDirect MarketingFinancial ServicesSocial MediaStart-UpsCreative DirectionLeadershipMarketingDatabase MarketingMarketing CommunicationsProduct Development

ABOUT NOREEN PFADENHAUER

Results-oriented marketing leader at high-growth companies with a proven track record of achieving profitable growth at Series A-D companies through product launches, marketing strategy, product marketing, branding, digital media, advertising, multi-channel marketing, content marketing and partnership development. Deep experience in all aspects of product and growth marketing strategy and execution ranging from start-ups to established companies, including successfully building and scaling marketing teams at three growth-stage companies. Strategic and analytical thinker who is an excellent written and oral communicator with a collaborative leadership style. Significant executive leadership team experience and board level interaction.Expertise includes: • Marketing strategy and branding• B2B, B2B2C, and B2C marketing experience• Insurtech, fintech, SaaS, edtech• Marketing in highly regulated industries• Digital marketing • Acquisition and retention marketing• Multi-channel marketing campaigns• New product launches • Account based marketing (ABM)• Content marketing and thought leadership• Search engine optimization and re-targeting • Social media • Website design and analytics• Public relations and event marketing• Hubspot, Salesforce, and Google Analytics• Customer relationship management (CRM)• Quantitative and qualitative market research• Leadership of marketing and product teams• Partnership development and management• Financial technology and insurance technology

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