Nora Breuker
Head of Marketing @Setlog
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WORK HISTORY
Head of Marketing @Setlog
Bochum, DE
As Head of Marketing at Setlog, I built and led full-service marketing team from scratch, covering inbound, performance, content & product marketing, SEO, social, PR, analytics, and automation. I scaled lead generation from 0 to in five years, driving 30% of the sales pipeline while cutting cost-per-lead by 75% on LinkedIn and 78% on Google. Using HubSpot, I implemented a complete marketing automation infrastructure with 200+ landing pages, 300+ workflows, and emails annually, shortening the sales cycle from 18 to 6 months. Advanced reporting in HubSpot, Google Analytics and other tools enabled data-driven decision-making and constant optimization of campaigns, content, and budgets.Beyond digital campaigns, I founded Digital Innovation Ruhr, which has grown into the largest meetup community in the region, connecting innovators through monthly events. I also expanded Setlog’s offline visibility through trade shows, job fairs, and conferences, while strengthening employer branding and securing high-impact PR coverage.Collaboration with Sales, Finance, and Management was central to my role. I aligned marketing and sales processes and ensured every initiative was tied to measurable growth.
EDUCATION
WAM Die Medienakademie
Diplom, Cultural Management / Marketing
SKILLS
ABOUT NORA BREUKER
I’m a strategic marketing and community leader with 17+ years of international experience helping B2B and B2C organizations grow through digital transformation, inbound marketing, and authentic community building.At Setlog, I built the marketing department from scratch into a full-service team covering inbound,performance, content & product marketing, SEO, social, PR, analytics, and automation. Along the way, I scaled lead generation from zero to in five years (driving 30% of pipeline), launched campaigns with 50%+ MQL conversion rates, and cut cost-per-lead on LinkedIn and Google by over 70%. I drove the sales-marketing alignment, and supported the company’s transition into an enterprise SaaS player across global markets. Through my consultancy Runaway Redhead, I’ve supported 70+ companies on digital marketing, branding, and community growth. I love mentoring founders, speaking at conferences, and partnering with organizations to give visibility to diverse voices - especially women in business.Community has always been a personal passion. As co-founder of From Fat to Finish Line, I grew our running community from to members in just two years, with engagement levels four times the industry average. We built an ambassador network, partnered with brands like Garmin and Nuun, and even landed features in People Magazine, GQ, and a Netflix documentary.For me, performance is about more than metrics. It’s about turning strategy into results while building genuine connections through storytelling and community. That’s where the real growth happens.
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