Noelle Sporer
Digital Marketing Specialist @Southwestern Advantage
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WORK HISTORY
Digital Marketing Specialist @Southwestern Advantage
Nashville, TN, US
Plan, strategize, execute, and optimize full-funnel performance marketing campaigns.Full-scale production of visual media including commercial, promotional, social media content creation, and L&D resources.(Ideation - Storyboarding - production management - directorial - production - post-production elements)Brand competitor analytics and in-depth monthly KPI reporting.Full-scale organic social media management - growing brand reach, MQLs, and engagement over 3x the previous year.
EDUCATION
Florida State University
Bachelor of Science - BS
ABOUT NOELLE SPORER
With 3 years of agency experience, I\'ve executed marketing campaigns on behalf of Fortune 500 brands, including CocaCola, VitaminWater. As a performance marketing strategist, I began my career by executing and managing $40k monthly MRR through paid media (Meta, Twitter, and Google) for a variety of clients across B2B and B2C industries. I spent over a year freelancing for paid media, email marketing, marketing operations, and content marketing clients. My last freelance client hired me into a full-time position to relaunch a new product, where I researched, proposed, collaborated, managed, partially built, and contributed content to the interface, developing its position in the marketplace and launch strategy. I also proposed and collaborated on laying out the product\'s data collection infrastructure. My proficiency in performance marketing extends to Meta, Linkedin, Tiktok, and Google platforms. Since then, I have proposed and executed B2B marketing strategies launched, and maintained full-funnel demand generation strategies across various clients in industries such as education, FinTec, Cyber Security, Real Estate, Retail, Coaching and Personal Development, and other various SaaS entities. In my current role, I proposed and executed the Demand Generation process for a B2B positioned business. Growing their lead generation by 100%, and on track to 3x last years organic reach. Skills: Full-Funnel Creative Strategy · Demand Generation · Problem Solving · Project Management · Business Development · Social Media Content Creation & Strategy · Collaboration and team development · New Business Development · Business Strategy · Marketing Retention · Client Success · Marketing Operations · Data Analytics and reporting · Sales Operations · Consulting · Google Ads · Social Advertising · Social Media · Direct Sales · Sales · Communication · Copywriting · Account and client management
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