Noah-John Hizon
Senior Marketing Analyst @TouchTunes
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WORK HISTORY
Senior Marketing Analyst @TouchTunes
New York, NY, US
Spearheaded RFM as a company-wide standard for user-level value segmentation, classifying users into actionable segments- Supported the launch of a new loyalty program by refining target groups, helping build tracking dashboards in Mixpanel, and conducting performance analyses- Modeled and optimized the Bar Rewards Program, mitigating future abuse and solidifying an “active member” definition- Delivered campaign analyses for bundle tests, play challenges, and seasonal promotions—driving incremental purchase value through segmentation-based targeting- Roadmapped and built dashboards in Databricks, Mixpanel, and Tableau, tracking user segmentation changes over time- Led music-related analyses (year-end trends, campaign-specific insights), strengthening the brand’s connection between user behavior and music preferences.
EDUCATION
Flatiron School
Certificate of Completion - 60 Week Flex Bootcamp, Data Science
Flatiron School
Diploma of Education, Data Science
Northeastern University
Bachelor's degree, Industrial Engineering
ABOUT NOAH-JOHN HIZON
Hello! My name is Noah-John Hizon, a Northeastern University graduate with a degree in Industrial Engineering, and a Flatiron School graduate with a certificate of completion in the Data Science Bootcamp. I am passionate about the art of storytelling through data with an emphasis on customer-driven insights.
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