Nick Lowry
Head of Marketing @Wayfind Escapes
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WORK HISTORY
Head of Marketing @Wayfind Escapes
As Head of Marketing, I lead the charge in driving revenue and elevating the brand identity of Wayfind Escapes and Pennant Park. My role encompasses the full spectrum of marketing responsibilities, with a sharp focus on creating compelling strategies that attract guests, foster engagement, and achieve key business targets.Key Responsibilities:Strategy & Execution: Crafting and implementing comprehensive marketing plans aligned with the company\'s vision to attract guests for holidays, lodge ownership, and on-site services.Content Creation: Developing high-quality, engaging content across all channels, including video production, graphic design, copywriting (blogs, social media posts, documentation), and more.Digital Presence: Managing social media platforms, maintaining the website, optimizing presence on booking sites, and executing targeted email marketing campaigns to maximise visibility and conversions.Revenue Growth: Enhancing awareness and conversions for services such as the bar and restaurant, golf course, events, and other park offerings.Brand Development: Generating impactful campaigns to amplify brand awareness and position Wayfind Escapes and Pennant Park as leading destinations.The success of the business is deeply tied to the awareness I create - whether through dynamic campaigns, innovative ideas, or refined strategies. Every initiative is designed to build brand loyalty, increase visibility, and deliver measurable results.This role is not just about promoting a destination - it’s about telling a story, creating lasting connections, and driving meaningful growth for the business.
EDUCATION
Rotherham College of Arts and Technology
BTEC National Diploma
SKILLS
ABOUT NICK LOWRY
Passionate Senior Digital Marketing Specialist with a proven track record of over 7 years…
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