Niveditha Rai
Marketing Manager @Blastworks Inc
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WORK HISTORY
Marketing Manager @Blastworks Inc
Victoria, BC, CA
EDUCATION
Christ University, Bangalore
Bachelor’s Degree, Journalism
Commits - Institute of Journalism and Mass Communication
Master’s Degree, Communication and Media Studies
SKILLS
ABOUT NIVEDITHA RAI
Result-oriented marketing professional with experience in data-driven marketing strategy and successfully building brands across E-commerce, Retail, Fintech, OTT and Consumables industries. Experienced in working with diverse regional, global and cross-functional teams on tight deadlines, balancing short term needs with long term strategic initiatives. Proficient in stakeholder engagement and driving business results through deep customer and market understanding. SpecialtiesCommunication planning | Digital marketing strategy | Integrated Media Strategies | Campaign Planning | Portfolio Planning | Business Modelling | Strategic Framework Development | Media Planning | Negotiation Models | Branded content |Partnerships | Sponsorship | Analytics | Market Mix Modelling | Full Funnel Approach | Campaign Management & Measurement | Digital Creatives | Marketing Automation | Campaign Dashboard | Campaign Tracking | Optimization Strategy | Budget Planning | Team Management | Project Management | Channel Partner Management | Customer Profiling | Audience Segmentation | Community Building | B2C Marketing | Brand Building | Marketing Forecasting | Brand Establishment & Growth
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