Nitish Gautam

Seo Digital Marketing Specialist @United We Care India

West Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2020 — Present

Seo Digital Marketing Specialist @United We Care India

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Gurugram, IN

At United We Care, I am responsible for inbound marketing & SEO initiatives such as Content Creation & Marketing, OnPage / OffPage SEO Optimization, and Website Development using WordPress (completely designed from scratch using WordPress+Elementor Page Builder+Plugins) Interpreting and translating business goals & targets into marketing plans and strategies that increase brand awareness, boost engagement & conversions, and facilitate overall business growth Designing and executing an online marketing strategy by identifying opportunities to increase inbound traffic, generate leads and improve keyword positions at the top, middle and bottom of the marketing funnel Performing ongoing keyword research including discovery and expansion of keyword opportunities using Ahrefs, Google Keyword Planner and SEMRush Measuring the effectiveness of marketing campaigns by tracking, interpreting, and translating KPIs into tangible, action-oriented strategies that consistently increase impressions, CTRs, and conversions Conceptualizing, designing, and building the website front-end using WordPress, Elementor and other plugins (HTML, CSS, PHP, JQuery, JavaScript) Recommending and Implementing changes to website architecture, content, linking & other factors to improve SEO positions for target keywords, and increase conversions Conduct technical SEO audits (both On-Site and Off-Site SEO) including competitor analysis, creating structured data / schema markup (Microdata, JSON-LD), enhancing E-A-T (expertise, authority, trust), and general SERP appearance Tools: AHrefs, Google Analytics, Google Workspace, Excel, Amazon EC2, Keyword Planner, Adwords, Search Console, Photoshop, Tag Manager Google #1 Ranked Keywords: customer service ideas, art of customer service, alice in wonderland anxiety, how to become a therapist in canada, banking experience strategy, daily online meditation guideUnited We CareIndia |

EDUCATION

2008 — 2012

Punjab Engineering College

Bachelor’s Degree, Computer Science

2015 — 2016

Delhi School of Internet Marketing

Advanced Digital Marketing Training Program, Digital Marketing

2019 — 2020

Indian Institute of Management Raipur

PG Diploma in Digital Marketing and Social Media, Digital Marketing

2004 — 2008

St.Mary's International School, Tokyo

9th - 12th Grade, Junior High/Intermediate/Middle School Education and Teaching

SKILLS

Software EngineeringSoftware DevelopmentWeb DesignSearch Engine RankingGraphic DesignWeb DevelopmentWeb Applications3d GraphicsOopSEOSemMicrosoft OfficeArtificial IntelligenceComputer ScienceComputer SecuritySocial Media MarketingSocial Media Optimization (Smo)Social MediaAdobe PhotoshopRHtmlWordpressOnline MarketingPhpAlgorithmsJavascriptWeb AnalyticsDigital MarketingManagementProject ManagementE-CommerceCmsJavaTeam ManagementSqlMarketing ResearchLeadershipBloggingProgrammingDatabases

ABOUT NITISH GAUTAM

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Nitish Gautam — Seo Digital Marketing Specialist at United We Care India in West Delhi, DL, IN | Unifers