Nitesh Mehta

Senior Digital Marketing Manager @ASG Eye Hospital

Mumbai, IN

Spearheaded comprehensive digital marketing strategies for leading eye care brands, including ASG Eye Hospital & Vasan Eye Care driving brand visibility and lead generation.Managed multi-channel paid campaigns and SEO initiatives, delivering measurable results in patient engagement and appointment bookings.Launched impactful campaigns such as TV and in-cinema promotions, significantly boosting digital leads and brand awareness.Executed WhatsApp bulk message campaigns to establish direct communication with potential patients and increase bookings.Revamped websites integrations, ensuring seamless navigation, improved performance, and user-friendly experiences.Enhanced operational efficiency by integrating third-party tools like Myoperator, Queribot, and Jotform into marketing and customer interaction systems.Developed engaging campaigns tailored to special occasions and services, effectively increasing social media engagement and footfall.Successfully transitioned technical and marketing operations in-house after mergers, ensuring smooth integration and alignment with business goals.Collaborated with cross-location teams to optimize SEO and execute targeted campaigns across multiple regions.Directed large-scale projects, overseeing multi-functional teams to deliver campaigns, marketing assets, and branding initiatives on time.Partnered with doctors to understand their requirements, crafting bespoke campaigns to attract patients and enhance hospital footfalls.Achieved a substantial increase in monthly ROAS, optimizing campaigns for better performance and returns.Aligned marketing strategies with organizational objectives to maximize service uptake and patient satisfaction.

Kandivali Education Shroff

Bachelor’s Degree

Welingkar Institute of Management

Master of Business Administration - MBA