Nishrin Karachiwala

Marketing Manager Communication and Innovation for Horlicks Adult Nutrition Portfolio @Unilever

Mumbai, IN

As the Marketing Communications & Innovation lead for Horlicks\' 600~ Cr High Science Adult Nutrition Portfolio, I\'ve developed a comprehensive Communication Strategy and Brand Book, rooted in deep consumer insights and a thorough understanding of the Adult Nutrition demand space, that has enabled high brand engagement and enabled marketing beating growth for the portfolio.• Delivered Consumer and Business Winning 360*communication across brand PLUS’s portfolio: Mothers PLUS, Women’s PLUS, Diabetes PLUS, which led to business turn around, from -1.5% to +8.5% growth: 2022 – 2024, in a headwind market dynamic.• Turned around the flagship portfolio (250~ Cr) of Women’s PLUS from -5% USG in 2022 to +10% in 2023- 24 FH, by pivoting brand proposition based on a sharper Insight and New Brand Visual Language, that helped re-build brand’s relevance. • Crafted a New Brand Visual Language for PLUS, to dial up its high science and expert credentials.• Designed Innovation strategy based on emerging demand spaces and format tailwinds, clubbed with Horlicks right to win, to double the portfolio in the next 3 years, • Crafted strong consumer and business wining communication on Diabetes PLUS backed by strong consumer and condition understanding, to establish it as the #3 Diabetes supplement, with a 73% CAGR. • Re-Positioned Lite Horlicks in 2025, that led to higher adoption of adult HFD and reversal in brand trajectory from -5% to +12% growth.

University of Mumbai

B.COM, Management

G. D. Somani Memorial School

SSC

FLAME School of Business

PGDM, Marketing