Nishita Alagh

WORK HISTORY

EDUCATION

ABOUT NISHITA ALAGH

In a world full of #creators, I’m a listener. I thrive at the intersection of product, marketing, psychology, and research. For the last 4 years as a Head of Product Marketing and founding team member and at 2 early-stage B2B SaaS startups, I’ve applied my background as a psychologist and mixed methods researcher to thinking through user personas, their workflows, challenges and translating product offerings to fit their needs. My biggest win applying this approach has been launching a product offering in a highly competitive landscape, securing the largest customer in company history—1100% above average customer value. I did this through: Analyzing pain points from 50+ customer consultations across the buyer journey. Leading competitive research to identify how mature products tackled acquisition challenges. Developing pain point driven value propositions and consultative positioning to address adoption barriers. Creating persona-driven touchpoints across the funnel, including onboarding playbooks, webinars, and pitch decks. Collaborating across leadership, product, sales, and customer success for seamless execution. My core values of wonder, constant learning, and kindness & integrity are at the heart of everything I strive for. If you build with these values, or want to chat about any of this, I’d love to connect.