Nisa Taj

Marketing Executive @Collett & Sons Ltd

GB

Created multimedia content (Adobe Suite, DSLR, GoPro, gimbal, drone) and managed the WordPress website, optimizing UX, SEO, meta tags, and troubleshooting to boost engagement and CTR.• Executed SEO strategies using Ahrefs, SEMrush, and Google Analytics/Search Console, monitoring backlinks, rankings, and performing technical audits.• Analyzed campaign, web, and social media performance to inform strategy and improve ROI.• Developed press releases, newsletters, award entries, and web content aligned with brand voice, and planned social media calendars to maximize reach and engagement.• Coordinated with Sales and cross-functional teams via CRM to nurture client relationships and implement marketing campaigns.• Organized internal/external events (exhibitions, awards, charity runs, photo competitions), managing logistics, vendors, and participation, and produced internal newsletters highlighting milestones and achievements.• Managed company merchandise from design to procurement, including budgeting and supplier negotiation.• Represented Sales & Marketing on the Health & Safety Committee and liaised with departments and vendors to ensure brand consistency and compliance.

Great Lakes Institute of Management

PGPSDM, Strategic Digital Marketing

Sri Chaitanya College of Education

Intermediate, BiPC

Amity University

Bachelor of Business Administration - BBA, Marketing

University of Leeds

Masters, International Marketing Management

Hamstech College of Creative Education

Diploma in Fashion Design, Fashion/Apparel Design

Birkbeck, University of London

Semester Abroad Program, BBA