Nina Knittel
Head of Global Branding & Marketing Campaigns @Denk Pharma
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WORK HISTORY
Head of Global Branding & Marketing Campaigns @Denk Pharma
Munich, DE
Leading global brand strategy, content marketing and integrated campaign development for an international pharmaceutical company. Responsible for creative leadership and cross-functional teams across design, digital marketing, social media, PR and campaign management.Key responsibilities and achievements:• Leading cross-functional marketing and creative teams across design, campaigns, digital, social media and PR• Driving global brand strategy and omnichannel marketing campaigns across digital, social, events and content platforms• Developing and producing the company’s first large-scale integrated brand campaign• Building a scalable social media and content strategy, generating 20k TikTok followers within three months• Strengthening global brand positioning and market presence across multiple international markets
EDUCATION
Kulturarena Veranstaltungs GmbH
IHK, Veranstaltungskauffrau
Hochschule für angewandte Wissenschaften Kempten
Master of Arts (M.A.), Global Business Development
design akademie Berlin
Bachelor of Arts (B.A.), Marketingkommunikation
thePower
ThePowerMBA, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation
ABOUT NINA KNITTEL
In my 15+ years in the marketing realm, I\'ve led diverse teams to craft impactful strategies for iconic brands like Nike, Calvin Klein, and Hugo Boss. My leadership at Zalando SE—managing budgets up to €12 million—highlighted not just a knack for strategic innovation but a deep commitment to mentoring. Steering a team of 15+ through complex projects, I focused on cultivating talent, from juniors to managers, guiding them towards leadership roles themselves. This blend of strategic thinking and dedicated mentorship underpins my vision for leadership in marketing: to inspire teams, exceed brand expectations, and drive growth with a personal touch.
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