Luciana Victorio
Regional Sales Manager - Central America & Caribbean @Denk Pharma
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WORK HISTORY
Regional Sales Manager - Central America & Caribbean @Denk Pharma
Led commercial strategy and execution across 7 markets in Central America & the Caribbean, with full P&L ownership in distributor-led environments.Key focus areas include commercial planning, distributor management, pricing, portfolio prioritization, route-to-market development and execution alignment between German HQ and local markets.Selected highlights:• Delivered above-plan performance across key markets• Led a strategic transformation in Guatemala, driving double-digit sales growth and margin improvement• Restructured the distribution model, improving reach, competitiveness and execution quality• Designed and implemented a new route-to-market approach through partnerships with leading pharmacy chains• Led performance and capability development across a large cross-market team
EDUCATION
Columbia Business School
Digital Marketing Program, Marketing
Universidad del Pacífico (PE)
Bachelor, Business Administration
Esade
Executive Master in Marketing and Sales, Executive Master in Marketing and Sales
SKILLS
ABOUT LUCIANA VICTORIO
I am a Senior Commercial Leader with 16+ years of international experience across FMCG, retail and healthcare in Europe and Latin America.My career has been built across sales, customer development, trade marketing, category management and business leadership, and over the last years I have also led e-commerce and omnichannel businesses with full commercial ownership.I have managed full P&L responsibility in both regional and digital business roles, including leading an €80M+ e-commerce business with 180%+ growth and margin expansion, and currently overseeing regional operations across 7 markets from a German HQ-based role.What defines my profile is the combination of strong commercial fundamentals with the ability to drive growth through omnichannel and digital business models. I am particularly strong in roles that connect commercial strategy, customer development, retail execution and growth acceleration.My background includes leadership experience at Denk Pharma, Farmacias Peruanas, Unilever, Nestlé and Sinea, across modern trade, pharmacy retail, distributor-led markets and international commercial operations.Based in Munich, Germany.Languages: Spanish (native), English (fluent), German (A2 – working proficiency).
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